How Duraquip uncovered $15.4m in opportunity; working its existing database

Since December 2025, Caydo has helped Duraquip re-engage historical contacts, generate qualified meetings and uncover new commercial opportunities from the database they already had.

Challenge 

Duraquip initially engaged Caydo to work through its existing database following a campaign around stock and build availability during and after harvest.

The opportunity was clear: there were customers, previous enquiries and historical prospects already in the system, but they needed consistent outreach, follow-up and qualification.

Outcome 

Caydo has since become an integral part of Duraquip’s outreach function.

The team has worked close to 1,000 contacts, recorded more than 1,500 calls, and influenced both live pipeline and closed revenue. 

The latest reporting identified $1.75m in directly attributable open pipeline and $1.37m closed won, with wider analysis showing $15.4m of open pipeline sitting within YSC-worked accounts.  In July alone, 192 calls generated 48 meaningful conversations and 13 meetings, with a 25% connection rate and a 27% conversation-to-meeting conversion rate.

Reigniting the opportunity already in the database 

Much of the engagement has come from historical customers, enquiries and prospects rather than entirely new lead sources.

That matters because Duraquip’s own revenue data shows that 41 of 47 wins came from the existing base, representing $19.24m, or 90% of year-to-date revenue.

The role of Lead Development has been to systematically work that base, identify where there is still interest, understand what is holding buyers back and hand opportunities across when they are ready.

Turning outreach into market intelligence 

The value extends beyond meetings.

Every conversation gives Duraquip another view into what buyers are thinking — why they are holding back, what timing looks like, where stock or availability matters and what messages are resonating.

Those insights can then feed back into future marketing campaigns and follow-up activity.

That turns Lead Development into more than an appointment-setting function.

It becomes an ongoing feedback loop between the market, marketing and sales.

Building a repeatable growth channel 

What started as a single campaign has evolved into an ongoing outreach function.

Caydo continues to work Duraquip’s existing customer and prospect base, nurture those who are not ready today and hand qualified opportunities back to the internal sales team when timing is right.

The result is a more consistent path from historical contact to conversation, meeting, pipeline and revenue.

Your database isn’t a graveyard, it’s a pipeline!