Privacy Policy

1. About this policy

Last updated: 21,10,2026

Caydo Pty Ltd (ABN 68 642 425 278), formerly trading as Your Sales Co ("Caydo", "we", "us"), is a sales enablement and lead development company based in Subiaco, Western Australia. This policy explains how we handle personal information collected through our website, caydo.co, including when you contact us, subscribe to our updates or sign up to our online program.

We handle personal information in line with the Australian Privacy Principles, and apply the privacy laws of New Zealand, the United Kingdom, the European Union, Singapore and the United States where they cover you.

This policy does not cover personal information we handle when delivering services for clients, such as lead development campaigns. In that work we act on the client's behalf, and the client's privacy policy applies. Contact us if you want to know which client we contacted you for.

2. Information we collect

[Source - Information]

Website forms and enquiries - Name, email, phone, company, job title and your message
Newsletter and marketing emails - Email address, name, company, and whether you open or click our emails
Tech Sales Accelerator sign-up - Name, email, login details and course progress. Payment is made by Stripe or invoice; we do not store card details
Website use - IP address, browser, device, pages visited, and the business associated with your IP address

We do not ask for sensitive information, such as health, religious or political information, and ask you not to send it.

3. How we collect it

From you, when you fill in a form, email or call us, subscribe, or sign up to a program.

Automatically, through cookies and similar technology on our website (section 8) and engagement tracking in our marketing emails.

4. How we use it

To respond to your enquiry and provide information about our services
To send our newsletter and marketing about Caydo's services
To set up and manage your access to the Tech Sales Accelerator
To understand which businesses are interested in our services
To measure and improve our website
To meet our legal obligations

We do not sell personal information. We do not make automated decisions about you that significantly affect your rights or interests.

5. Marketing emails

We send marketing emails through ActiveCampaign to people who have subscribed or contacted us about our services. Every email includes an unsubscribe link, or you can contact us (section 14). We keep your details on our marketing list until you unsubscribe or ask us to remove them.

6. Who we share it with

We share personal information only with the providers who help us run our website and marketing, under terms that limit how they use it:

[Provider - Purpose]

Google (Google Analytics) - Website analytics
ZoomInfo (WebSights) - Identifying businesses that visit our website
ActiveCampaign - Newsletter and marketing emails
Thinkific - Hosting the Tech Sales Accelerator
Stripe - Processing program payments
Microsoft 365 and Pipedrive - Managing enquiries and customer relationships
Our website and marketing agency - Maintaining the website and marketing content

We may also disclose information where the law requires or permits it, with your consent, or to a buyer or successor if Caydo's business is sold or merged.

7. Overseas disclosure

Some of these providers store or process information outside Australia, including in the United States and

Canada. Before using a provider, we check its security and privacy terms and record it in our supplier register.

8. Cookies and analytics

Our website uses cookies and similar technology. We use Google Analytics to measure how the site is used, and ZoomInfo WebSights to identify the businesses that visit it, based on IP address.

You can block or delete cookies in your browser settings and opt out of Google Analytics with Google's browser add-on. Some parts of the site may not work properly without cookies.

9. How we protect it

We operate an information security management system aligned to ISO/IEC 27001. Access to personal information is limited to the people who need it, and our systems use individual accounts and multi-factor authentication. If a data breach affects your information, we will notify you and the relevant regulator where the law requires.

10. How long we keep it

[Information - Retention]

Website enquiries - Within the CRM until you ask us to remove it
Marketing list - Until you unsubscribe or ask us to remove it
Tech Sales Accelerator accounts - Whilst your account is active and then 12 months later
Google Analytics data - Not kept

11. Your rights

You can ask us to give you access to your personal information, correct it, delete it, or stop sending you marketing. Depending on where you live, you may have further rights, such as to object to or restrict processing (UK and EU) or to withdraw consent (Singapore).

Contact us using the details in section 14. We will confirm your identity and respond within 30 days, free of charge. If we refuse a request, we will tell you why and how to complain.

12. Complaints

If you have a concern about how we have handled your information, contact us first (section 14). We will acknowledge your complaint within 5 business days and aim to resolve it within 30 days. If you are not satisfied, you can contact the regulator where you live:

Australia: Office of the Australian Information Commissioner, oaic.gov.au
New Zealand: Office of the Privacy Commissioner, privacy.org.nz
United Kingdom: Information Commissioner's Office, ico.org.uk
European Union: your local data protection authority
Singapore: Personal Data Protection Commission, pdpc.gov.sg

13. Changes to this policy

We review this policy at least once a year and when our website, tools or legal obligations change. The current version is always on this page, with the date it was last updated.

14. Contact us

Privacy contact: Harriet Mellor, Chief Executive Officer
Email: hello@caydo.co
Post: Caydo Pty Ltd, Unit 11, 448 Roberts Road, Subiaco WA 6008, Australia